South Drawn finds its edge in exploring uncharted territory in contemporary lighting design. Our inspiration is sought off the beaten track, and our adventurous sense of discovery follows us all the way through the design process. Such an approach is exemplified by the nature series featuring our Hat Pendant collection.

The initial concept was dreamed up between design director Luke Mills and photographer Sam Kemp (a good friend who shares our passion for the outdoors) on a camping trip. Like most good ideas, it evolved from unlikely places, imaginative curiosity, failed attempts and serendipitous interactions that lead to eventual discovery.

You would be forgiven for assuming that the outdoor series featuring our Hat Pendant is a work of modern AI. These shots were in fact captured on film in remote natural landscapes. 

What you see is the result of extensive location scouting, multiple hikes carrying camera gear and Hat Pendants, adventurously precarious prop placement, and some clever post-editing.