South Drawn finds its edge in exploring uncharted territory, our inspiration is sought off the beaten track, and our adventurous sense of discovery follows us all the way through the design process. 

You would be forgiven in assuming that the outdoor series featuring our Hat Pendants is not real. This adventure was in fact carried out and involved extensive location scouting, long hikes carrying camera gear & Hat pendants and some very clever post editing.

The concept, like all good ideas, was dreamed up between Luke and our good friend and photographer Sam Kemp (who shares our passion for the outdoors) on a camping trip. Like most good ideas, they come from unlikely places, failed attempts and serendipitous interactions.

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